Social Media Marketing: Twitter Tips for Health Care Professionals

Author:  Laurel Skurko, Marketing Director, UCSF Radiology and Biomedical Imaging

There’s no doubt that Twitter use by health care professionals is on the rise. The social platform has become a great vehicle to quickly reach a wider, engaged audience of clinicians, patients and the public. At the UC San Francisco Department of Radiology and Biomedical Imaging, we have known about Twitter’s potential within the medical community for quite some time. Our profile, @UCSFImaging, has been recognized as one of the most active Twitter accounts with one of the highest followings in the field of Academic Radiology. These findings were based on a study from Vinay Prabhu, MD and Andrew Rosenkrantz, MD of NYU’s Langone Medical Center which performed an analysis of academic radiology Twitter accounts. This study was published in the Journal of the American College of Radiology (PubMed). Learn more about the study in Health Imaging magazine.

Based on insights and our own best practices, we put together these Twitter Tips for health care professionals to encourage collegial involvement within our own department and the greater medical community.

You can view a clickable, downloadable version of our ‘Twitter Tips’ by clicking this link. 

If you’d like to download our ‘Twitter Tips’ you can click here.