Digital Marketing

#UCSFRadChat: Using Twitter to Chat About Hereditary Cancer

UCSF Radiology is hosting a #UCSFRadChat on Twitter on Friday, April 26, 2019 where we'll be asking a series of questions related to BRCA 1 and BRCA 2 gene mutations, imaging testing, new research and resources available for physicians and patients.

Social Media Marketing: Practical Tips for Measuring your ROI

Social media is not one-size-fits-all. When it comes to using social media marketing in health care, there are a few actions that marketers can take to maximize and measure overall ROI.

Social Media Marketing: Twitter Tips for Health Care Professionals

Recent studies have looked at Twitter use by health care professionals and have found many, especially those in the field of academic medicine, are using the platform quite frequently. UCSF Radiology’s marketing team has put together a list of Twitter Tips.

Social Media Marketing: Importance of Measuring Your ROI

Health care, meet social. Social, meet health care. When measuring social media ROI, it is not a straight line. It is important to make sure your strategy is actually working.

Social Media Marketing: Employee Involvement Can Make the Difference

Working as a team to maximize your social media impact; how every team member can use social to build their own careers and elevate the department. 

Why UCSF Imaging's Marketing Interns Play a Key Role

At UCSF Imaging, we offer opportunities for sharp business minds to use their talent to solve marketing challenges such as these. Our department provides the full gamut of strategic marketing opportunities and welcomes the creative dynamic created by those who have joined our team over the past three years.

UCSF Imaging Recognized as an Industry Leader in Marketing

UCSF Department of Radiology and Biomedical Imaging's marketing team, responsible for the department’s website, digital efforts and offline tactics, was recognized with two accolades.

Survey Insights Help Guide Communications between UCSF Imaging, Referring Physicians

The UCSF Imaging marketing team recently completed a survey of how its referring physicians prefer to be communicated with, including how they use social media services.

Marketing & Analytics Meets Patient Outcomes at Dreamforce 2015

Members of the UCSF Radiology marketing team were among 170,000 people to attend the annual Dreamforce conference in downtown San Francisco last week.

Don’t Just Use Social Media – Use it Responsibly

Social media represents a relatively simple technique to provide educational material in a format that is adapted to the learning styles that seem to be preferred by the “millennial” generation.